In a new video series launched by Strandhill Tourism in Co. Sligo, four year-old Michael narrates the story of a special family holiday highlighting all there is to see and do in the vibrant surf village and peninsula along Ireland’s Wild Atlantic Way.
A family trek up the Queen Maeve Walking Trail on Knocknarea, a drive out to Coney Island, a walk through the forest to the ‘secret beach’ at Killaspugbrone and surfing on Strandhill Beach, as well as watching the burning sun melt over the Atlantic at sunset, are all just some of the special ‘Strandhill Moments’ captured in the new promotional video.
First Tourism Campaign for Strandhill
Sharing some of Michael’s favourite ‘Strandhill Moments’ and highlighting some of the very best attractions and things to see and do in Strandhill, the video is part of the village’s first integrated marketing campaign which will see a four-part video series, FAM trips with press media and bloggers, and a new photography bank produced.
The marketing campaign is set to attract more families to holiday on the Strandhill and Coolera Peninsula, and to encourage return visits by extending the tourism season into the off-season months of September and October.
The first of four videos is targeted at the domestic audience, Connected Families; for them, family holidays are the best weeks of the year and a special opportunity to spend quality time together, creating memories and moments to last a lifetime.
Social Media Activation
From Dawn to Dusk, locals and visitors alike are being encouraged to use the #StrandhillMoments hashtag. With regular spot prizes up for grabs, there is also a major Family giveaway competition set to launch in August to encourage current visitors to the area to use the campaign hashtag and share their own #StrandhillMoments.
The Village, The Surf Coast
Strandhill is located on the Coolera Peninsula and is a vibrant and bustling surf village. Home to friendly surf breaks with five surf schools providing daily surf lessons from the beachfront, the village also hosts some of the most innovative and dynamic restaurants and eateries along the Wild Atlantic Way, including Shells Cafe, The Drafthouse and newly opened Stoked Restaurant.
Voya Seaweed Baths also offer hour-long sessions to indulge in a hot steaming bath by the sea, Salt & Soul Yoga Studio offers classes and retreats, and Strandhill Golf Club offers an 18 hole links golf course overlooking the Atlantic.
WIth numerous accommodation options available for all budgets, the village is home to Strandhill Lodge and Suites, hostels, B&Bs, and Strandhill Caravan and Campsite.
For more information on family itineraries, see www.gostrandhill.com/family or follow @GoStrandhill on Twitter/Instagram.