Irish company sees novel way to help businesses brand themselves below the knee
The Irish Sock company, Irish Socksciety which has walked into the sock drawers of people all over Ireland, Europe and as far as Australia is launching their summer collection of socks. The sock business which was started in Galway by Joanna and Alex in 2017 has now become a wardrobe staple for so many across Ireland.
This Irish company has designed over 50 customised socks for companies and organisations all over Ireland. Socks have become the new pen or USB stick for businesses. “Feedback received from IS clients proves that they find it as invaluable marketing tool and a great piece for a goodie bag. It’s a perfect gift that carries the brand, is practical and fun. They can gift their brand and people then will wear and enjoy the socks. We love this element of our business, seeing a business walking around with one of our designs still gives us a real high.” explained Joanna
This summer socks have just dropped to kick start the Irish summer (Will it ever arrive!) which will require both short and long line socks of course. As with everything in Ireland its weather permitting which means that this is a year-round business and is certainly not seasonal. “ Christmas is our busiest time of the year and because we have such novel Irish inspired socks we really see occasions like Mothers and Fathers Days, anything GAA or Rugby related will see a massive spike in demand for our sport driven lines and of course our subscriptions are a new way to gift someone month on month, so long after their birthday has passed they are still getting a little treat each month, delivered to their door,” Alex said.
Irish Socksciety have customised and designed socks for – RTE 2, Department of Foreign Affairs, Irish Cancer Society, Fat Fox Cafe, Pendo, The Galway Races, Science Gallery, BrightWind – and around 50 businesses throughout Ireland and Northern Ireland including the award winning Tigh Neachtain, Kai restaurant, Hazel Mountain Chocolate, The Blue Note Bar and HubSpot, Sullivan Golf and Travel, Titan HQ and internationally a group of Norway award winning Restaurants.
“This year we are focusing on designing new range for summer and winter season that will be available for subscriptions or buy, introducing new product and delivering the best of custom design. A big thing for this year is sustainability. Since the beginning, being environmentally friendly was crucial for us and we are putting and extra focus on it this and future years. We are also working on 2019 edition of Wearable Art Project where we will cooperate with one of the Irish designers on a new pattern.”
To order yours click here www.irishsocksciety.com where you can also sign up and buy a monthly subscription for you or for someone who loves socks. Of course get social too across all platforms #thisisclass www.instagram.com/irishsocksciety.