Galway-Award winning parenting website celebrates its 10th digital birthday

Marking their decade in online business, founders Jill Holtz and Michelle Davitt along with Emily Manning, Editor, hosted a birthday party (Sunday 4th Feb) at Collins Barracks, National Museum of Ireland (Decorative Arts and History) in the beautiful setting of The Palatine room with guests and children enjoying some of the old but simple classics – board games, LEGO, costumes from NMI and hat dress-up box as well as a colouring corner.

There was a fantastic cake creation by award winning talented Corinna Maguire of Lovin from the Oven (Oranmore, Co. Galway) which was a true work of art.  Guests didn’t leave empty handed as they were treated to goodie bags containing some LEGO from LearnIT, a cool travel toothbrush from Swords Orthodontics, books from Tara Book Company, juice from Appy Kids Co, The Ardilaun Hotel Fairy Garden Map (Galway) as well as a Select Hotels of Ireland voucher.

In today’s world parents are stretched and pulled between being a parent, work, caring for family members and other responsibilities, so the balancing and juggling act is constant – MyKidsTime has created a library of blogs and posts, with useful and knowledgeable information as well as life-hacks for parents which not only saves them time and money but also improve later the quality of their lives.

Founded in 2007 as a local listings website in Galway, has evolved into a nationally trusted online brand for parents. ‘There has been a big shift from desk top access to mobile, from the way that digital content is created, to social media arriving on the scene.  We’ve seen great developments in parenting methods as well as the use of technology and gadgets. We are constantly looking ahead to keep abreast of these innovations,’ said Jill.

In the ten years they have built up a substantial following with 91,000 parents on their monthly mailing list, Google verified 3.3million pageviews in 2017, a whopping 630,000 fans and followers social media.

Not only do they have a huge following but they consistently achieve exceptional reach on social media, 6.5million reach in Jan 2017 with 1.1m post engagements on Facebook alone. Mykidstime is evaluated annually by Userneeds showing that online users consider Mykidstime as one of the most trusted online brands.

Jill Holtz and Michelle Davitt, founders of

During the 10 years in business, MyKidsTime has partnered with household and international brands engaging parents. From a local business running kids’ camps to well-known attractions like Westport House and the National Museum of Ireland to established retailers and public sector organisations including Marks and Spencer Ireland and Bord Bia, the website has a proven track record of delivering quality awareness campaigns to parents while achieving exceptional results.

Jill Holtz, co-founder of, commented “We started MyKidsTime just before the recession hit so it couldn’t really have been a worse time to grow a business. We have always tried to offer businesses a personal touch with our attention to detail to make their advertising stand out. While it has been a rollercoaster, I can say it has been exciting to grow and build a community of active parents who trust what we tell them.”

Michelle Davitt, co-founder, said, “With our team of home-based parents working on compiling quality information for our audience, we’ve been able to offer ‘flexible working’ while at the same time tap into the ideal content creators – parents trust what other parents tell them. Working with our advertisers to present their brand in engaging ways is a pleasure, I find it very rewarding to see parents’ reactions to our content. And it’s been great trying out new innovations as we went along, from our new app to our online magazine for mums, My Time, and a personal favourite, our weekly Facebook live channel videos.”

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