A €60,000 New Marketing Campaign for Carrick on Shannon

My Carrick - your Carrick on Shannon - a new high energy marketing campaign led and funded by Carrick on Shannon Chamber of Commerce to really sell Carrick on Shannon as a major tourism & business hub!

Announcing the project Gerry Faughnan, President of the Chamber explains ‘we are delighted to announce the commencement of a new marketing campaign worth almost €60,000 for Carrick on Shannon.   mycarrick.ie (the project’s working title) aims to bring the businesses of Carrick on Shannon together to welcome new holiday, leisure or business visitors to our town. We are delighted that we have secured funding from Leitrim Development Company Rural Development Programme (LEADER) which is being matched by our own Chamber funds. It is probably the biggest contribution ever made by our Chamber to the economic wellbeing of our town. Best of all, it is completely free for businesses for the first year –in these tough times, this will be great boost to all concerned’ .

The campaign will sell the personality of the area through marketing the principle of people and place,  hence the title My Carrick - your Carrick on Shannon. This is new and innovative approach  - it focuses on the tourist's individual needs as a new website and marketing message will  offer integrated and bundled packages specifically tailored  for groups, families, the outdoors, culture & heritage and much more. One of the key marketing tools will be an innovative web portal with a high degree of interactivity and integration of social media marketing – THE ULTIMATE (& lively) GUIDE TO CARRICK ON SHANNON.

Technology will play a prominent role in the campaign and includes the development and promotion of Carrick on Shannon mobile technologies and apps.  Business owners will be encouraged to provide free wifi so that the town is recognised as a free hotspot of information and connectivity. Given the great potential of social media and community marketing, a high profile viral marketing campaign is also planned through online advertising, social media marketing. 

If you are a Carrick on Shannon business owner and are intertested in getting involved in this initiative  you can access the application form on www.mycarrick.ie.  Contact Carrick on Shannon Chamber of Commerce, Unit 13 Market Yard Centre, Carrick on Shannon, Co Leitrim. Telephone: 071 962 2245 or email This e-mail address is being protected from spambots, you need JavaScript enabled to view it