New Sligo Tourism Brand Launched

Have you noticed something new about Sligo recently?  Well, Sligo has a new tourism brand and it's not shy to tell the world about it! 

Developed in collaboration with Fáilte Ireland, Sligo Marketing Forum and Team Sligo members (including the WDC), the new Tourism Brand Sligo launched recently and behind a huge campaign to tell audiences both regionally, nationally and internationally about the great reasons to visit Sligo.  We think they've done a very good job, don't you?

The Tourism Brand Sligo mark has been designed to reflect the the creative, independent, active and enchanting personality of the county.  The brushstrokes are inspired by the paintings of Jack B Yeats, the vertical limestone features of the landscape and the crashing Atlantic waves.
The new identity acts as a visual unifier for the region and all within but also that acts as a touchpoint for the story of Sligo.

Tourism Sligo Brand Story

Sligo will enchant you.  It is a county that celebrates its independent spirit. A place steeped in history and mythology, with a creative tradition that lives in the
music, art, poetry and expression of its people.  From lakes and rivers to beaches and dramatic limestone mountains, Sligo is a place where ancient sites, spectacular landscapes and rolling waves inspire stories, trails and adventures that will open your mind and invigorate your body. 

Come and join us in Sligo and set your spirit free.

So keep your eyes and ears open for this great new campaign; it will set your spirit free!