Galway Transition Year students get stuck into e-commerce

NUI Galway has embarked on a new initiative with Transition Year students from the Presentation Secondary School in Galway City involving a new e-commerce module.

Facilitated by their business teacher Eleanor Fogarty, the project involves developing an e-marketing strategy for an illustrated children’s book called Willou Mac Wiggle and the Dive Dive Birds.

This children’s story was illustrated by Rebecca Kane, one of the Transition Year students in the Presentation School and written by Declan Clarke.

Aimed at children between two and six years of age, Willou Mac Wiggle and the Dive Dive Birds has already been launched on iTunes as an e-book for the iPad.

Part of the Transition Year students’ project will be to devise an e-marketing campaign to promote the book and to expand the network of interest through Facebook.

“The MSc Strategic Marketing cultivates students’ practical skills through the application of theory to real business situations, such as developing an e-marketing strategy for an e-book,” said Dr Ann Torres, lecturer in Marketing with the JE Cairnes School of Business and Economics at NUI Galway.

“It is this link between practice and theory that enhances the MSc. students’ capability to perform as an effective marketer. Further, NUI Galway’s involvement with the Presentation Secondary School is a valuable gateway in which secondary school students may gain an insight into the opportunities associated with third-level education.”

Photo: Rebecca Kane (Holding the Storyboard), Aoife Fahy, Shannon Warde, Monika Czuba, Transition Year Students, Presentation Secondary School, Galway with school principal, Clíona Ní Néill and Dr Ann Torres, lecturer in Marketing at the J.E. Cairnes School of Business and Economics, NUI Galway

Article and Image courtesy of Bizstartup.ie