Mayo focus for LookWest.ie Enterprise Campaign
The Western Development Commission’s (WDC), LookWest.ie advertising and publicity campaign is, this week, focussing on Mayo. In partnership with Mayo County Council, the campaign will aim to attract enterprises and individuals to County Mayo.
It will target business owners in the Greater Dublin Area, the rest of the country and the Irish communities abroad, as well as encouraging Mayo people to promote the county to friends and family who live away.
The Mayo business featuring in the advertising campaign is PEL Recycling Equipment based in Balla. PEL was set up by Tommy Griffith who spotted a niche in the waste management market to provide waste reduction equipment and solutions to the retail and hospitality trade. The company has become a market leader, designing, manufacturing and supplying Bottle Crushers, Oil Filter Crushers, cardboard and plastic reduction equipment, food disposal units and other equipment to customers all over the UK and Ireland. Griffith chose to set up PEL in Balla for several reasons, including lower set-up, lower operating costs, and access to qualified staff.
The overall LookWest.ie campaign, focuses on a different local authority area over a seven-week period, and was launched by Éamon Ó Cuív TD, Minister for Community, Rural and Gaeltacht Affairs and Gillian Buckley, CEO of the WDC. Ms Buckley said, “The focus of the LookWest.ie campaign this year is on enterprise and entrepreneurs by highlighting some of the many successful companies who have decided to locate in the region, attracted by the availability of a highly skilled workforce and a truly attractive business environment.
Mayo County Manager Des Mahon said that Mayo County Council is delighted to co-operate with the Western Development Commission in attracting investors to Mayo. “The attractiveness of Mayo for industry is highlighted by the world leading companies already based here and making a very significant contribution to the industrial, commercial and social life of the county. Mayo County Council will co-operate in any way possible in supporting new enterprise and investment.”
Ian Brannigan, Development Manager at the WDC says that one of the real drivers for this year’s LookWest.ie 2008 campaign has been the increasing evidence that people are more than ever valuing quality of life as a determinant for where they live and work. “Our research shows that the Western region has this in spades; 67% of businesses surveyed stated that the Western Region had a better work life balance.”
He added, “This week the focus is on Mayo and we will showcase a different area each week for the duration of the campaign. The types of highly skilled sustainable businesses showcased typify the innate dynamism of the West and demonstrate how the region is adapting to global demands.”
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