Clare is a county of great natural beauty - the west, dominated by the Atlantic, with the seaside resorts of Kilkee and Lahinch, the Cliffs of Moher and the Burren National Park
The east of the county is heavily influenced by the River Shannon and beautiful Lough Derg, with its ancient monastic sites.
Ennis is the county town, an Information Age Town and a thriving centre. Shannon and its airport have been the focus of economic activity in the region for the past forty years. The creation of the Shannon Free Zone was a unique initiative which has been replicated throughout the world. The resulting cluster of multinational firms located at and around Shannon has boosted investment in the county's infrastructure over the years.
West Clare is particularly renowned as a centre for Irish culture - particularly music and dance - and hosts several music and literary festivals each year.